Google's help page lists Pakistan among the countries where ads can appear inside AI Overviews and AI Mode, for text ads only and in English. You do not set up a separate campaign for this. Eligible Search, Shopping and Performance Max campaigns can take part automatically, and you cannot opt out of it separately.
Last verified: 6 November 2026, against the Google Ads Help page listed under Sources. Google notes the country list may not be exhaustive and changes it over time.
What are AI Overviews and AI Mode?
AI Overviews are AI-written summaries shown on some Google Search results. AI Mode is a more conversational way to search, where people ask longer questions and follow-ups. Google is showing ads inside and alongside these experiences.
What Google says about Pakistan
- Pakistan is on the list of countries, for text ads only.
- English is the supported language.
- Search, Shopping and Performance Max campaigns are automatically eligible.
- You do not need to create new campaigns or separate budgets.
What you can and cannot control
- You cannot target ads only to AI Overviews or AI Mode.
- You cannot opt out of these placements separately from Search.
- You can still use negative keywords and brand exclusions to control when and how your ads show.
What this means in practice
Your existing campaigns may already appear in these places if they are eligible and relevant. That makes the basics matter more: clear ad text in English, accurate landing pages, tidy negative keywords and conversion tracking that shows which clicks became enquiries.
What we would not assume
We would not assume that these placements bring more or cheaper clicks. Google has not given Pakistani advertisers a promised result, and this is a new area. Watch your own conversion data and judge it by enquiries, not by impressions.
Sources
Quick answers
Can I run a campaign only for AI Mode?
No. Google says you cannot target ads exclusively to AI Overviews or AI Mode.
Do I need Urdu ads for this?
Google lists English as the supported language for these placements. Urdu ads are a separate decision for normal Search campaigns.
Will my ads automatically show there?
Eligible campaigns can, but showing depends on relevance and the usual auction. Nothing is guaranteed.
Want help with this?
Tell us about your business and goals. We will suggest a sensible starting point, with no promises of guaranteed results.