Choose a Google Ads expert who explains the plan in plain language, keeps your ad account in your name, sets up conversion tracking, and reports honestly. Be careful with anyone who guarantees sales, first-page results or a fixed cost per lead, because nobody controls those outcomes.
Start with what you want
Before you speak to anyone, write down what a good result looks like: phone calls, form enquiries, WhatsApp messages or online orders. A good expert will ask about this first. If someone talks only about "clicks" and "traffic", ask what that means for your business.
Questions worth asking
- Will the Google Ads account be in my name, with me as the owner?
- How will you track calls, forms and WhatsApp clicks as conversions?
- Which keywords will you target, and which will you block so I do not pay for the wrong searches?
- How often will I get a report, and what will it include?
- What do I pay for: your fee, the ad spend, or both, and how are they shown?
- What happens if the ads do not work in the first month?
Warning signs
- Guaranteed sales, leads or "number one on Google" results.
- A fixed price per lead promised before any testing.
- The ad account is created under their name and you cannot see it.
- No conversion tracking, only reports about clicks and impressions.
- Reports that are hard to understand or arrive rarely.
- Pressure to spend a large budget immediately.
What you should always own
Your Google Ads account, your conversion tracking, your website and your customer data should belong to you. If you stop working with someone, you should be able to keep everything and continue.
Check your landing page too
Even excellent ads waste money if the page they send people to is slow, confusing, or hard to use on a phone. A good expert will review the page, or tell you honestly what needs fixing first.
Ask for a small, clear start
A sensible first step is a short audit or a small test campaign with clear goals. This lets you see how the person works and communicates before committing to a long contract.
Quick answers
Should I hire a freelancer or an agency for Google Ads?
Either can work. What matters is clear communication, an account in your name, proper tracking and honest reporting. Ask the same questions of both.
Can anyone guarantee first position on Google?
No. Ad position depends on bids, ad quality and competition, and Google does not allow anyone to guarantee it.
What is conversion tracking?
It records the actions that matter to you, such as a form submission or a call click, so you can see which ads and keywords bring real enquiries.
Want help with this?
Tell us about your business and goals. We will suggest a sensible starting point, with no promises of guaranteed results.