A Google Ads specialist plans and manages your paid search campaigns. The work includes keyword research, writing ads, setting up conversion tracking, controlling the budget, and reviewing results regularly so campaigns improve over time. A good specialist explains each step and reports on enquiries, not only clicks.
The main parts of the job
- Research: finding the words your customers type and what they are really looking for.
- Structure: organising campaigns and ad groups so each ad matches a search.
- Ad writing: clear headlines and descriptions that match the landing page.
- Tracking: measuring form submissions, WhatsApp clicks and other useful actions.
- Budget control: setting daily limits and watching how money is spent.
- Optimisation: removing waste, such as searches that do not fit your business, and improving what works.
- Reporting: explaining results in plain language.
What a specialist cannot do alone
A specialist cannot fix an unclear offer or a slow, confusing website. Ads bring visitors; your page and your follow-up turn them into customers. That is why we also look at the landing page.
Questions to ask before you hire
- How will you measure enquiries, not just clicks?
- Who owns the Google Ads account? (It should be yours.)
- How often will I get a report, and what will it show?
- What is the agency fee, and what is the ad spend?
- Will you explain changes you make?
Warning signs
Be careful with anyone who guarantees first-page results, sales or a fixed number of leads. Results depend on your market, budget and website.
Quick answers
Is a Google Ads specialist the same as a PPC specialist?
Close. PPC (pay-per-click) is the type of advertising. Google Ads is the biggest PPC platform, so the roles overlap.
Should I manage Google Ads myself?
You can, but it takes time to learn. Many owners start with a specialist to set up tracking and structure correctly.
Do I own my Google Ads account?
You should. Ask for the account to be created under your own business details.
Want help with this?
Tell us about your business and goals. We will suggest a sensible starting point, with no promises of guaranteed results.