Before you pay for ads, make sure your website loads quickly on a phone, states your offer clearly, gives one obvious next step and has working tracking. Ads can only bring visitors; the website decides whether they enquire.
The checklist
- Mobile first: open the page on a phone. Is the text readable and are buttons easy to tap?
- Speed: does it load quickly on mobile data?
- Clear offer: can a stranger tell what you sell and who it is for within a few seconds?
- One main action: a form, WhatsApp button or call, placed where people will see it.
- Real trust signals: your real business details, real work and honest descriptions. Do not use invented reviews.
- Matching message: the page should match the promise in the ad.
- Tracking: confirm form and WhatsApp clicks are recorded.
- Privacy page and contact details are easy to find.
Landing page or full website?
A landing page focuses on one action and suits a specific campaign. A full website explains the whole business. Many businesses need both, starting with the landing page.
What slows ads down
- Too many menu choices.
- Long forms.
- Text that talks about the company before the customer's problem.
- Pop-ups on mobile.
Our website development service builds fast, mobile-friendly pages with these points covered. You can also request a free website audit.
Quick answers
Do I need a new website before running ads?
Not always. If your current site is clear and fast, you can start. If it is confusing or slow, a focused landing page is often the quicker fix.
What is a landing page?
A landing page is a page built for one goal, such as getting an enquiry, usually linked directly from an ad.
How many fields should my enquiry form have?
Keep it short. Ask only what you need to follow up, such as name, contact detail, service and a short message.
Want help with this?
Tell us about your business and goals. We will suggest a sensible starting point, with no promises of guaranteed results.