Lead generation means attracting people who show interest in your service, for example through a call, form or WhatsApp message, so you can follow up. A simple plan has six parts: know your customer, make a clear offer, choose one channel, send people to a focused page, reply quickly and measure what happens.
1. Know who you want
Write down who your best customer is: what they need, where they live and how they look for help. A narrow description beats "everyone".
2. Make a clear offer
Say what you do and what the next step is, for example "Free site visit and quote" or "Free business audit". Be specific and honest.
3. Pick one channel to start
- Google Ads, if people already search for your service.
- Meta Ads, if your service is visual or needs introducing.
- Your own website and Google Business Profile for people who already know you.
4. Send people to a focused page
A page with one message and one action (form or WhatsApp) usually works better than a home page with many choices.
5. Follow up quickly
The first business to reply often wins the job. Decide who answers enquiries, and how fast.
6. Measure and improve
Track enquiries, cost per enquiry and how many become customers. Change one thing at a time, then review.
If you want help building this plan, our digital marketing consultancy starts with your goals and budget.
Quick answers
What is a lead?
A lead is a person who shows interest in your business, for example by sending an enquiry, and could become a customer.
How long does lead generation take?
Ads can bring visitors quickly, but finding what works takes time. We do not promise specific numbers or timelines.
Do I need a website for lead generation?
You need somewhere to send people. That can be a landing page, a full website or a WhatsApp link, though a clear page usually builds more trust.
Want help with this?
Tell us about your business and goals. We will suggest a sensible starting point, with no promises of guaranteed results.